My Favorite Muffin

For the latest iteration of its Franchise Development Website Awards, 1851 Franchise did a deep dive into more than 175 websites to determine the brands that stood out from the crowd.

1851’s panel of judges evaluated each franchise development site according to three criteria: quality of site, quality of content and quality of form. Sites were scored on a five-point scale in accordance with these three criteria for a maximum score of 15 total points; the overall website rankings are based on a composite average of these scores.

Over the course of the month of May, each of the top 20 franchise development sites as determined by the judges will be broken down, one by one, to highlight their strengths and what stood out to the judges.

My Favorite Muffin’s franchise development site ranks among this year’s Top 20 in a three-way tie for 13th place. Its overall composite score was 11.5 out of 15, its breakdown coming out to a 4.3 in quality of site; a 3.5 in quality of content; and a 3.7 in quality of form.

Deemed to have “utilized strong visuals” by judging panel member and president and CEO of SMB Franchise Advisors, Steve Beagelman, My Favorite Muffin’s site is also easy to navigate, as evidenced in its high score in the ‘quality of site’ determination that factored in usability, site design, UI/UX design, SEO and mobile accessibility, Beagelman added.