TL;DR
Dunkin' Donuts has launched a new national value menu called Dunkin' Go2s, featuring items at $2, $3, and $5 price points. The brand aims to fuel growth in 2018 by offering quality products at compelling prices.
Dunkin' Donuts has not been quiet about its goal to own the breakfast category. The brand has seen year-over-year growth in the daypart and a recent QSR Magazine article noted that 60 percent of the brand's sales are due to their morning business. In order to fuel growth in 2018, the donut franchise added Dunkin' Go2s to its menu-- a new tiered breakfast menu featuring items at $2, $3 and $5 price points.
“Dunkin’ Donuts is committed to offering our guests quality products at compelling prices, and we are excited to introduce a new national value menu. Dunkin’ Go2s is focused on delivering more choices and great value for our most popular go-to breakfast sandwiches. Now guests can enjoy not one but two of their favorite breakfast sandwiches priced at $2, $3 or $5,” said Tony Weisman, chief marketing officer at Dunkin’ Donuts U.S.
In addition to the menu enhancements, the brand will also be hosting a nationwide cold brew tasting on April 6, a 'Go-getters Go2 Dunkin' contest throughout the month, they will also be launching a new line of breakfast sandwiches and continuing their Dunkin' Deal program.
In this story
This story was originally published in 1851 Franchise on April 2, 2018. Burnaze summarizes and links to the original reporting.
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