The European Franchise Federation’s European Franchise Awards to partner with Global Franchise

The European Franchise Federation (EFF) has announced its exclusive partnership with Global Franchise for the 2022 European Franchise Awards.

“Partnering with Global Franchise is a unique opportunity for the EFF to showcase our industry’s success stories with the leading publication for franchising,” said Alisdair Gray, executive director of the EFF.

“This is a great vote of confidence in our inaugural event and for all of our participating companies”.

The partnership will produce exclusive media content and interviews with the awards finalists, judges as well as videos and images from the awards ceremony on 19 September. The EFF will have complete access to Global Franchise’s platform and suite of media outreach tools, including special features, advertising and a wide range of promotions to the wider world of franchising.

“It is a honor to partner with Alisdair and the EFF Awards as our visions align in supporting Europe`s franchise associations and their members,” said Richard Davies, advertising director at Global Franchise.

“We all want to do the maximum to help promote ethical franchising”.

12 national franchise associations will be submitting the winners of their own domestic awards to the 2022 European Franchise Awards’ five categories: franchisor of the year, franchisee of the year, international brand, emerging brand and a special award for resilience during the pandemic.

The expert panel of judges will have the tough task of deciding a winner from the many deserving candidates.