Right at Home Franchisees Expand Home Care in South Jersey

When Brian Maroney and Chris Campbell first met through Right at Home*’s franchise network, they had no idea they would eventually become business partners. But after years of conversations and mutual respect, the opportunity finally presented itself — the Cherry Hill location became available for sale, perfectly positioned between their two existing territories.

With decades of combined experience in senior care and firsthand knowledge of the challenges families face when caring for aging loved ones, Maroney and Campbell knew that expanding Right at Home in Cherry Hill would allow them to bring compassionate, high-quality home care to even more families. Now, with their newly acquired location, they are excited to pool their resources, leverage their community connections and continue growing a business that helps people remain independent in their own homes.

Brian Maroney: I had a couple of retail stores before getting into franchising, but once my children were born, I started looking for something more fulfilling. I explored different business opportunities and came across an article about home care. The more I researched, the more I realized the potential impact.

I met with a few different senior care franchises, but the people at Right at Home really made the difference. I opened my first Right at Home franchise in 2009 near Atlantic City. When the Cherry Hill location became available, it was the perfect fit — right in between my existing territories and in the same community where Chris and I both live.

Chris and I had known each other for years through Right at Home. We take an annual trip with the franchise each January, and my wife and I got to know Chris and his wife, Maria, really well. Four or five years ago, we started discussing the possibility of buying this business together. When the opportunity finally came up, teaming up was an easy decision.

Chris Campbell: My passion for senior care comes from my own experiences growing up. I watched my parents take care of my grandmother, and I also saw my aunts and uncles struggle to manage my other grandmother’s care as she developed Alzheimer’s. I saw firsthand how challenging it can be for families.

I had a mentor who introduced me to the senior care industry and mentioned Right at Home. It immediately felt like the right fit — it was a way to relieve a huge burden for families going through what mine had experienced.

Before joining Right at Home, I spent 10 years in pharmaceutical sales. After being laid off, I decided to take control of my career. I opened my first Right at Home location in Jenkintown, Pennsylvania, in 2005, and I’ve never looked back.

Maroney: My first experience with franchising was in the custom art and framing industry. That brand was eventually sold to venture capitalists, and I watched the quality decline, which gave me a bad impression of franchising.

But when I started looking into Right at Home, I couldn’t find any reasons not to do it. The leadership team, the mission and the people all felt like the right fit. Once I met the team, it was a no-brainer.

Campbell: Franchising provides a structure that makes starting a business much easier. I didn’t have experience in home care before joining Right at Home, but because I had the franchise’s support, I didn’t have to figure everything out from scratch. That’s the real value of franchising — it gives you the foundation you need to succeed.

Maroney: Right at Home was still relatively young when I joined, and I liked that. They had a great culture and felt like they were in it for the right reasons — not just selling franchises but genuinely supporting their owners. They also still had great territories available, which gave me confidence in their long-term growth potential.

Campbell: Right at Home has always felt more like a family than just a business. It was clear from the beginning that this brand was about truly caring for people, not just making a profit. I wanted to be part of something that allowed me to give back in a meaningful way.

Campbell: Our goal is to combine what we’ve each done at our other locations and apply it to Cherry Hill. By pooling our experience and resources, we can accelerate growth and make an even greater impact.

We also have deep roots in this community. Since we both live here, we have strong networks of family and friends that we can tap into — something we didn’t necessarily have in our original territories. That’s going to be a big advantage in growing the business.

Maroney: It’s incredibly rewarding to work within your own community. Knowing that we’re providing essential services for people right here where we live makes this even more meaningful.

Campbell: We see this as our final expansion. At this stage in our careers, this is the last big business move we plan to make.

We both have two sons, and while we aren’t pressuring them to join the business, we do hope that one day they’ll see the value in what we do and consider stepping in. This is a business that allows you to give back in a profound way, and if they ever want to be part of that, we’d love to pass it down to them.

Campbell: Don’t be afraid to take the leap. Franchise businesses tend to have much higher success rates than independent startups. If you’re new to an industry, a franchise gives you a proven model to follow, which makes everything more manageable.

Also, pay attention to the people behind the franchise. The success of your business will depend heavily on your relationship with the franchisor. Look for an organization that treats its franchisees like valued partners.

Maroney: In this industry, you have to genuinely care about helping people. If you’re just looking for a way to make money, this isn’t the right business for you.

Senior care is challenging, nonstop work. You have to be passionate about making a difference — otherwise, you won’t last.

Right at Home’s global office is based in Omaha, Nebraska, with more than 700 franchise locations in the U.S. and five other countries.