TL;DR
Fuzzy's Taco Shop is opening a new location in Grand Prairie, Texas, owned by veteran franchisee Eddie White. The brand has experienced rapid growth through its cult-like following, with nearly 150 restaurants opened across the United States.
Fuzzy’s Taco Shop, the neighborhood restaurant that has exploded onto the fast casual scene with a cult-like following and craveable menu, is bringing its unbeatable value, chill vibes and seriously addictive food to Grand Prairie, Texas. The new location, owned by veteran franchisee Eddie White, will open October 28 as the newest addition to Fuzzy’s butt-kickin’ franchise family. With the brand’s signature Baja-style tacos and famous chips and queso, Fuzzy’s fans in Grand Prairie will never know what hit ‘em.
White has been a Fuzzy’s Taco Shop franchisee since 2009, but his love for Fuzzy’s started well before he signed on with the taco shop. In fact, his Fuzzy’s fanaticism is what ultimately led to his decision to take a bite out of restaurant ownership and bring the brand’s in-your-face flavors and one-of-a-kind atmosphere to the people of his community.
“From my very first Fuzzy’s experience, I knew it was not a cookie-cutter franchise; the brand values being different and partnering with local organizations and really getting involved in the community,” said White. “That’s part of the secret; we want it to feel personal and unique to the city that it is in. Fuzzy’s locations partner with schools and local community programs to make people feel like it is their own.
I want the people of Grand Prairie to say ‘that’s MY Fuzzy’s.’” First Responders will receive 50% off whenever they come to the Grand Prairie Fuzzy’s and White plans to donate a portion of the proceeds from his Grand Opening to help the Children First Charity.
White owns a number of Fuzzy’s locations with a business partner and has enjoyed the path getting there, building relationships in each community along the way. Ten years later, he is opening a new Fuzzy’s location in Grand Prairie—and this time he’ll be handling ownership on his own.
“We have created this environment at Fuzzy’s where you can come in a suit, come in shorts, come however you are,” said President of Fuzzy’s Taco Shop Mel Knight. “You can bring kids that run around. Mom can get a margarita, dad can get a cold beer, and the whole family can get a great meal for under $30. Everybody’s happy.”
“At Fuzzy’s, our fans don’t just buy our tacos, they buy franchises,” said Michael Mabry, Chief Development Officer of Fuzzy’s Taco Shop. “With over 10 years of experience, Eddie has the expertise and passion needed to ensure that the Grand Prairie location is a massive success. Our fresh and craveable options create seriously hardcore fans who never forget their first Fuzzy’s Taco Shop experience and end up wanting to own a Fuzzy’s of their own.
Many franchisees like Eddie were drawn to the brand as fans first and they have stories about ‘their’ Fuzzy’s before they actually opened their own Fuzzy’s. In fact, franchise growth up to this point has come solely through the brand’s cult-like following. Fear not: Fuzzy’s Taco Shop isn’t a cult, but our food is so good, we could be.”
Fuzzy’s Taco Shop owns the fast casual Mexican food category in every sense. In fact, the brand was named Nation’s Restaurant News’ No. 10 “Fastest Growing Chains” of 2018. With a best-in-class franchise offering, the unapologetic brand has captured the attention of multi-unit and multi-brand operators who are quickly scooping up territory claims. Since starting, Fuzzy’s has opened nearly 150 restaurants across the United States through completely organic, word-of-mouth growth within the franchise community. Now THAT is a committed fan base!
In this story
This story was originally published in 1851 Franchise on November 13, 2019. Burnaze summarizes and links to the original reporting.
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