iCRYO Expands Internationally to Canada, Signing a 50-Location Master Franchise Agreement

Behind the recent expansion is Canadian entrepreneur Philippe-Antoine Defoy. Defoy is a multi-unit franchisee of Popeye’s Supplements in Quebec and Maritimes. He currently owns stores across Quebec City, New Brunswick, and Nova Scotia. Over the course of 16 years working with the supplement brand, Defoy has helped to develop Popeyes Supplement’s brand image and franchise development.

Now, Defoy is expanding his portfolio as the master franchisee who will lead the development of 50 iCRYO locations in Canada. A long-time entrepreneur in the health and wellness space, Defoy first encountered iCRYO during a trip to Fort Lauderdale, Florida. Driven by curiosity about a brand he had heard mentioned on a few podcasts, Defoy went inside to experience a full day of cryotherapy, red light therapy, and compression treatments.

Defoy quickly realized the novelty of having all of these services located in one space, and knew he wanted to be a part of bringing these life-enhancing services to his home country in Canada.

Starting this summer, Defoy will spearhead the opening of locations across his hometown of Montreal as well as in Toronto, Vancouver, Calgary, Winnipeg, Ottawa and beyond. The first of the new locations opened on July 27th in Brossard, Quebec, in the same building that will house iCRYO’s Canadian Headquarters.

“Through my professional career and in my personal life, I’ve tried to connect people with services and products that will help them lead healthier lifestyles,” Defoy said. “The opportunity to partner with iCRYO is a one-of-a-kind opportunity to bring cutting-edge wellness services to Canadians craving ways to better their lifestyles. Opening locations that consolidate cryotherapy, IV drip infusions, facial toning, and more under one roof makes it easier than ever for people to invest in their own health and improve their quality of life.

I look forward to serving people all over the country and jumpstarting other entrepreneurs’ careers in a growing industry with an undeniable impact.”