Urban Air forms Unleashed Brands with acquisition of Snapology

The new group will focus on providing kids with fun and enriching environments to learn.

The team behind Urban Air Adventure Park has formed Unleashed Brands; a new organization dedicated to creating fun and safe environments for kids to learn, play and grow. As part of this new venture, Urban Air has acquired Snapology; an international children’s STEAM franchise helping children to learn through play.

As we look for ways to strengthen our portfolio of brands, Snapology presented as a strong, strategic fit with programming that allows our founding company, Urban Air, to expand its offerings into STEAM education, something that is extremely important in the development of young minds,” said Michael Browning, president and CEO of Unleashed Brands and founder of Urban Air.

“Urban Air and Snapology will join forces in an effort to create additional offerings for their guests and revenue opportunities for franchisees by offering Snapology classes, camps and birthday parties from within Urban Air locations. As a fast-growing, dynamic brand with a dedicated purpose, we are thrilled to welcome the like-minded Snapology team to the family and look forward to continue providing kids with the best-in-class learning experiences.”

As part of the newly-formed Unleashed Brands, Snapology will leverage space throughout Urban Air Adventure Park locations to give the Snapology brand a permanent home to deliver its classes, parties, and STEAM courses.

“After learning about Michael’s vision for the portfolio brands, our decision to join the Unleashed Brands team was an easy one,” said Laura Coe, co-founder of Snapology. “Snapology’s alignment with Unleashed Brands will provide us access to other thought leaders in the children’s enrichment franchise space and the ability to leverage support and dedicated resources that will allow us to increase the value we bring to our franchisees and the families we serve.”