MaidPro’s Franchise Business Model Creates Competitive Advantage for Franchisees

MaidPro, the home-cleaning franchise backed by multi-brand home services franchisor, Threshold Brands, has grown to nearly 300 locations across the U.S. and Canada and presents an attractive competitive advantage to potential franchise owners. With low initial investment requirements and strong returns, MaidPro makes for a reliable investment within the home cleaning franchise market.

“MaidPro’s initial investment is relatively low compared to other cleaning franchises,” said Tom Manchester, President of MaidPro. “This decreased barrier to entry is intentional; we’ve worked to keep the initial investment amount as low as possible to not count out qualified entrepreneurs.”

Because the industry remains quite fruitful, he explained, there is an automatic competitive advantage to owning a MaidPro business.

Industry growth trends

The residential cleaning service franchise industry was valued at $1.2 billion in 2022 and has grown, on average, 2.7% every year between 2017 and 2022.

As shelter-in-place orders and increased remote work models forced homeowners indoors, many became more aware of the clutter within their spaces and showed an increased interest in tidying up. However, over one third of people are uncertain whether they are cleaning enough, and just over 30% are unsure if they are cleaning correctly.

Because of this, many households are hiring cleaning professionals; over 1.5 million maids and housekeeping cleaners are expected to be employed by 2026. As the market continues to grow, home cleaning franchises prove to provide steady, predictable investment opportunities for franchisees.

Due to the nature of the work, franchisees can expect to build a steady client base that requires service on a set schedule. Consistent client interaction allows for relationship and loyalty development, and the true service provided by home cleaning professionals – extra time for homeowners – is always in demand.

Investment and costs

The total investment necessary to begin operation of a MaidPro business ranges from $94,560 to $119,800, which includes $35,000 to be paid to the franchisor.

Much of the initial investment is not paid directly to MaidPro but is rather used to support a new franchisee’s needs, including equipment, print materials, travel to MaidPro headquarters, set-up advertising and more.

Potential franchise owners are able to fund this initial investment with cash, a 401k rollover, and/or a business loan. Bill and Marilyn Collier, MaidPro franchise owners, said, “We invested some of our retirement savings and felt with the help of the MaidPro team, we could succeed.”

Compared to other cleaning franchises, MaidPro is more affordable throughout the entire process. The franchise fee can be up to $30,000 less than other franchises, and MaidPro equipment typically costs between $5,650 and $7,650, while other cleaning franchises require $10,000 for equipment. In addition, MaidPro royalty fees range from 4–7% while other cleaning franchises charge a flat rate of 7%.

This affordability, however, does not make returns any less remarkable.

Franchise performance

According to the brand’s FDD, the average annual gross sales for MaidPro franchisees who own one territory was $489,433 in 2021. For the franchisees who own two territories, the average annual gross sales was $744,893.* *

For many prospective franchisees, the barrier to entry can be intimidating or feel out of reach.

“We have deliberately kept the initial investment for franchise owners as low as possible so that we don’t rule out otherwise qualified candidates simply because they don’t have the liquidity to invest,” said R. Scott Sutton, Threshold Brands’ chief growth officer.

Further, MaidPro has been recognized as one of the top 500 franchises in the world in Entrepreneur’s 43rd annual Franchise 500® and has ranked No. 51 among the Top Franchises for Veterans, No. 15 among the Best Franchises Under $100K and No. 27 on Franchise Business Review’s Franchise Satisfaction rankings.

As MaidPro continues to grow under the Threshold Brands umbrella, owners will have access to a level of support and resources unparalleled in many other franchise brands. With the help of operations, marketing and coaching teams, cutting-edge technology and a healthy network to share knowledge, best practices and referrals, franchise owners are able to expand laterally within the system, growing their revenue potential while achieving their entrepreneurial dreams.

*Based on historical financial data reported by our franchisees for the calendar year who had been operating in at least one territory for more than 12 months as of December 31, 2021. Some outlets have sold this amount. Your individual results may differ. Refer to Item 19 of the FDD for additional information.