CPA-Turned-Entrepreneur Opens Fresh Coat Painters Franchise in San Antonio

Former CPA Mike Morales is leveraging his business acumen to bring a splash of color to his San Antonio community with a new Fresh Coat Painters franchise, set to open in August. Prior to joining the residential and commercial painting franchise, Morales spent years in corporate America, working in accounting roles for major companies like Coca-Cola and MillerCoors.

Tired of the office life, Morales set out to build a diverse business portfolio of his own, starting an AllState Insurance Agency and a Jani-King franchise, as well as investing in an assortment of rental properties. But it was the appeal of Fresh Coat Painters, with its established business models and potential for scalability, that inspired Morales to seek out his next entrepreneurial challenge.

Intrigued by the prospect of bringing a professional touch to the area through a painting franchise, Morales assessed multiple brands before deciding on Fresh Coat. The company's decades of experience at the franchisor level; its customer-centric "three-three-three" philosophy (respond within three minutes, schedule in three days, work in three weeks); and its modern and appealing brand ethos all played a part in Morales' decision.

As a Fresh Coat Painters franchisee, Morales’ ambitious plan is to grow his business to rank among the brand’s top-performing franchises in the country. This, he believes, could be the legacy he leaves for his children and grandchildren. Ever the risk-taker, Morales is determined to grow his business methodically yet aggressively, leveraging his skills in taking measured risks, which he developed in his insurance and accounting days.

He plans to open his Fresh Coat Painters of North Central San Antonio franchise in August of 2023. In his new endeavor, Morales brings a wealth of entrepreneurial experience, a sharp eye for quality and a steadfast commitment to improving the aesthetics and feel of his local community.

• This is not Morales' first business venture. He started out working in Corporate America as a certified public accountant (CPA) until 2011 when he purchased an AllState Insurance Agency.
• Morales also owned a Jani-King franchise, but he sold that a few years back.
• He has always been intrigued by franchising. When he decided to start a new venture, he thought a painting concept could be a great opportunity to bring a professional touch to the area.

Morales wants to grow his business methodically yet aggressively, leveraging his skills in taking measured risks, which he developed in his insurance and accounting days. He plans to rank among the top 10 Fresh Coat franchisees in the country.

• Morales is a financial expert by trade. He worked with a lot of small companies when he was in the accounting field.
• He has always wanted to be on the entrepreneurial side and not on the bookkeeping side.
• He wants to own multiple businesses. That will be the legacy he leaves for his grandchildren and children.

Morales advises others thinking about becoming a franchise owner to have sufficient resources to get to where they want to go. He also recommends associating themselves with someone who is knowledgeable and can transfer that knowledge for their benefit.

• Morales has spent decades researching franchises, and there are very few that he felt comfortable investing in.
• He wants to do his best to ensure that the people he is paying have the processes in place to support him.