Fast Casual: Chipotle Reports Q4 Revenue Increase, Decrease in Sales

Chipotle just released its fourth quarter numbers, and they show mixed results. While the chain reported that its revenue climbed by 3.7 percent to $1 billion, comparable restaurant sales declined 4.8 percent and net income dropped from $67.9 million to $16 million.

Despite the report, Chipotle’s CEO Steve Ellis says the brand is focused on long-term growth. In a press release, he said, “Returning to our roots of what originally made Chipotle great has helped refocus all of our strategies toward the guest experience.”

In order to get the brand back on track, Chipotle is planning on launching three strategic initiatives. To improve performance, the chain will simplify and improve restaurant operations, use creative marketing campaigns and tactics to rebuild the Chipotle brand and introduce even more digital sales efforts.

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.