Built to Grow: How Fit For You Franchising Gives First Time Entrepreneurs the Chance to Achieve Their Aspirations Through Scalable Business Planning

The Fit for You Franchising team is laser-focused on giving up-and-coming entrepreneurs and fitness enthusiasts the opportunity to become business owners. In order to make sure every franchisee is the ideal fit, the team collaborates individually with each prospect to help them understand how they can reach their specific career goals and evaluate where they should open.

As Fit for You Franchising’s concepts expand in the Midwest, particularly in and around Illinois and Indiana, the corporate team works hard to promote strategic, scalable growth for their owners. Both Fitness Premier 24/7 Clubs and fitWAVE offer a scalable concept and a flexible footprint of 1,500 to 3,000 square feet that can fit almost any retail space. Unlike most fitness concepts, which rely on large, densely populated urban markets, fitWAVE and Fitness Premier 24/7 Clubs can succeed in towns with populations of roughly 15,000 or more, allowing franchisees to avoid the expensive real estate and demanding regulations that come with some larger markets.

These differentiators create an easy path for franchise owners looking to expand through multi-unit growth. For example, franchisee and experienced businessman Eric Greenhill runs the largest Fitness Premier 24/7 Clubs franchise location in Minooka, Illinois and has already opened three new locations in 2021: Coal City, Homer Glen and Cedar Lake. Greenhill leveraged Fitness Premier’s small real estate needs and small town market mentality in order to turn several smaller, struggling fitness businesses into profitable hubs for the local community.

“Fitness Premier franchises are all plug-and-play,” said Greenhill. “You have to operate it properly of course, but you essentially pay for the business model. I want to open two to three more clubs in Illinois. Right now, the locations are all within 30 minutes of each other, so it’s easy to grow.”

Now, as the country emerges from the COVID-19 pandemic and the $4.2 trillion dollar global wellness industry continues to grow, Fit for You is quickly becoming one of the franchising industry’s most exciting new opportunities.

*Fit For You Franchising is a franchisee-first franchisor and franchisee consultancy. It is the franchisor behind low-cost group-fitness franchise fitWAVE as well as Fitness Premier 24/7 Clubs, a larger-box fitness brand. As a franchisee consultancy, Fit For You offers guidance for future franchisees on finding the best fit for their personal and financial goals. Fit For You is run by Jason Markowicz, a former multi-unit franchise owner of Massage Envy and current developer of Prose Nails, a membership-based nail salon. For more information, visit