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Every one of us is on a journey. We have ups, we have downs, and we face challenges along the way — some serious, some not so serious and some silly.

We’ve all been there, and ingrained in our daily decisions, expectations and skepticism is a good dose of hurt, big and small.

The BIG idea: Pause for a moment. Reflect on the experiences and human journey of your franchisees, customers and vendors, and recalibrate your actions, messaging, values and culture to better position your brand to help take away some of the hurt they may be feeling. Imagine what that will look like in the daily actions of your brand.

There’s a franchise for everything — including ED. And this one is pretty cool.

Primewave is an emerging franchise out of Arizona that offers a powerful new solution for erectile dysfunction. Primewave uses an innovative new technology called acoustic wave therapy to treat erectile dysfunction without the range of negative side effects associated with traditional treatments like pills and injections.

Acoustic wave therapy sends low-intensity vibrations into targeted areas of the body to disturb arterial blockage—a common cause of erectile dysfunction—while simultaneously encouraging the body to produce stem cells, which repair damaged tissue. Many men experiencing erectile dysfunction suffer blockage caused by plaque, fatty tissue or other debris. Most ED medications open the blood vessels to allow blood to flow around that blockage, but acoustic wave therapy breaks that blockage up to allow regular blood flow, meaning the results last much longer than a pill.

Patterson is leaving behind a 16-year career in communications to hop on the mobile fitness trend and help members of his community feel fit and healthy.

Chicago resident James Patterson is retiring from a leading communications agency after 16 years to open his own mobile fitness franchise with GYMGUYZ.

As a fitness enthusiast who has completed Ironman Triathlons, Patterson is aiming to provide safe and accessible mobile fitness training during the COVID-19 and beyond. He started helping clients in January and is excited to continue helping those in his community fulfill their fitness goals.

Also, advice for franchise brokers: work on your personal brand. To build trust, treat your own brand similar to how real estate agents do. Personal, professional and proud.

The conversation swings toward franchisees. A sigh lets out. Ugh, we have a bad franchisee. Or, the ever-popular 30% of franchisees are great, 30 percent are good, and 30 percent are bad.

But we bet you didn’t always feel that way.

In fact, if you were to backcast, most likely, you loved your franchisees when they started. In fact, when you took their $30,000 (and quickly paid it to a broker), you thought that they just quite possibly could be a game-changer — THE FUTURE multi-unit franchisee.

But that honeymoon ended quickly.

Complaints about this and that piled up, and now they are a “bad” franchisee.

But it wasn’t always that way. And most likely, like it or not, you are part of the reason it went south.

Your bad. Our bad. Their bad.

Think about all of your “bad” franchisees. What do you wish you would have done differently in the onboarding? It’s a fair question.

We all make mistakes in life and in business. Maybe 30% are human enough to admit it, and maybe 30% are willing to work enough on themselves and their businesses to make it better.