Forbes Recognizes songs for seeds’ Unique Concept and Drive for Growth

What once started as a single children’s play center in Manhattan, New York is now a franchise powerhouse. BodeTree CEO and Forbes contributor Chris Myers was a big fan of the songs for seeds brand before it became what it is today.

Formerly known as apple seeds, the children’s education program began gaining attention from many children and parents––even Chelsea Clinton.

“The concept is such a hit that I often wondered why there weren’t more apple seeds locations across the country,” said Myers. “Eventually my curiosity got the best of me, and I met up with the company’s founders to learn more.”

The founders of apple seeds, Allison and Craig Schlanger and Bobby Berna and Alison Qualter Berna, realized that there was a need for kid-friendly venues and decided to export a part of the brand in order to grow more locations. And the music program songs for seeds was born, which lead them to franchising.

“In the case of apple seeds, a direct growth-only strategy would have been too capital intensive and challenging to successfully pull off,” said Myers. “Fortunately, the team possessed the creativity and foresight to explore alternative paths to grow. Once they embraced franchising, they never looked back.”