Threshold Brands Launches Incentive Designed to Support Brokers/Franchise Consultants in Finding the Right Brand for Its Prospects

Throughout 2022, Threshold Brands is upping the ante to franchise brokers and consultants, offering a best-in-class incentive to help drive awareness of the business, a 500-plus unit multi-brand franchisor of MaidPro, Men in Kilts, USA Insulation, Heating + Air Paramedics, Plumbing Paramedics, Granite Garage Floors, Pestmaster, Patio Patrol and Sir Grout. The incentive pays franchise consultants a $30,000 referral fee on the first unit signed by a new candidate, a $40,000 referral fee for the second new franchisee, and a $50,000 referral fee when a third candidate signs an agreement. Each additional territory purchased by a new franchisee brings a $20,000 referral fee.

This is valid for all brands under the Threshold Brands umbrella. However, the company is paying an increased referral fee of $50,000 for the first unit purchased by every new franchisee for USA Insulation, Sir Grout, Granite Garage Floors and Pestmaster.

• The incentive is designed to support brokers/consultants in finding the right brand for its prospects.
• The company sees the franchise broker community as an extension of its franchise development team.
• They believe the franchise broker community does a tremendous job at finding great candidates and building relationships with these future franchise owners.

Throughout 2022, Threshold Brands has signed 75 franchise agreements, one-third of which were referred through various franchise broker networks.

The company has also launched a franchisee-first financing offer in which franchisees pay 25% of the franchise fee upon signing and begin paying the remainder 1 month after they open their unit. In addition, the deferred fees will be paid back interest-free.

• This model eliminates a cash barrier for franchisees choosing to partner with their brands to achieve the dream of business ownership.
• It allows the franchisee to secure multiple units on day one, meaning they can start laying the foundation for a multi-unit/multi-brand portfolio.
• The model provides more cash flow flexibility for new franchise owners.

Threshold Brands is a holding company of a growing number of franchised service brands: USA Insulation, MaidPro, Sir Grout, Patio Patrol, Men In Kilts, Pestmaster Services, Plumbing Paramedics, Heating + Air Paramedics, and Granite Garage Floors.