Franchise watch: A passion for tea

Tea – such a short word and yet it hides a universe of varieties, colors, tastes, scents and experiences, history and stories. For some, the teapot is a resting pole of the day: many love the stimulating effects of tea, while others appreciate a beneficial cup of herbal tea or fruit tea in the evening.

TeaGschwendner is the specialist for premium loose leaf tea and market leader in the specialty tea shop retail business in Germany. Having been in the franchise business for nearly 40 years now, TeaGschwendner operates more than 130 specialty tea shops in Germany and overseas, in countries such as the U.S.A., Kuwait, Saudi Arabia, Austria, and Luxembourg. The brand’s franchise partners offer nearly 350 tea varieties mainly available in organic quality, in specialty shops with an average size of 50 square meters.

TeaGschwendner stands for premium quality, product safety, competence, and independence – because buying tea is a matter of trust.

The brand maintains the highest standards in the quality of its tea products, starting from the leaf to the teacup that customers enjoy. In the countries of origin, TeaGschwendner works with tea farmers who stand alongside the brand for environmentally friendly and controlled tea cultivation – whenever possible in organic quality.

The brand’s competitive strengths include:

• Premium product range

• Service-orientated sales and tea expert advice

• Comprehensive quality

• Professional market presence and increased branding

PASSION FOR TEA

A TeaGschwendner franchise partner should think and act entrepreneurially – ideally having experiences in the retail business. You should be able to identify with the TeaGschwendner brand and values, have entrepreneurial passion, and have an enthusiasm and interest in tea and treats.

The brand will support you with:

• Site selection, financing, profitability, and opening planning

• Continuous consulting from the head office (e.g. partner management)

• Quality-oriented purchasing

• In-house training academy

Established: 1978 (franchising since 1982)

Number of locations: 130

Locations: Germany, U.S.A., Kuwait, Saudi Arabia, Austria, and Luxembourg

Investment range: Market dependent

Minimum required capital: Market dependent