JetSet Pilates Gears Up for 10+ Studios in NY, NJ & CT

Miami-based JetSet Pilates has opened its first studio in New York City, settling into the iconic SoHo neighborhood as it embarks on its expansion strategy.

The modern reformer Pilates franchise confirms it has secured four development deals in the New York and Northern New Jersey areas, with plans to open more than ten studios in the region, including Long Island and Connecticut. JetSet Pilates studios are also in the works for Gramercy and Boerum Hill, which the boutique fitness franchise says are coming soon.

“Opening in SoHo is not just a geographic expansion—it’s a defining moment for JetSet as we bring our unique approach to Pilates to the epicenter of global trends in fashion, fitness and culture,” JetSet founder and brand president Tamara Galinsky said. “We are thrilled to introduce JetSet’s transformative fitness experience to New York’s dynamic clientele, further solidifying our brand’s position in the luxury wellness space.”

Expansion plans

Behind JetSet’s SoHo studio is Goli Soli, a NASM-certified personal trainer who first fell in love with the brand as a student and then as an instructor. Soli told ATN over the summer that after the SoHo launch, she plans to open additional studios over the next few years.

Bert Albertse, JetSet Pilates CEO, noted that New York represents an unparalleled opportunity for the Pilates brand to establish a foothold in one of the most competitive fitness markets.

“Our SoHo opening demonstrates the scalability and appeal of our business model, making it an exciting time for prospective franchise owners to join our community,” Albertse continued. “As we expand in this region and beyond, we are focused on partnering with passionate entrepreneurs who share our vision for delivering accessible, high-quality Pilates experiences in prime locations.”

Franchise growth

JetSet Pilates began franchising in 2022, aiming to hit the 600-studio mark domestically. As for its global endeavors, the Pilates franchise opened its first international location in Australia.

“Pilates may seem like a crowded space, however, I see a renaissance and reinvention of reformer Pilates as a modern method that attracts so many and not just an elite few,” Galinsky told Athletech News in an interview earlier this year. “Reformer Pilates is still in the early stages of its growth phase within the market. Experts forecast the Pilates market to reach $277 billion by 2028, which is huge growth from 2022 when the market size was around $150 billion.”

Galinsky added that potential and current franchisees are attracted to JetSet Pilates’ brand for its luxury feel, dedicated instructors and sense of community.

“Our clean and modern studio design blends with JetSet’s sleek Reformers, while all of our staff are connected with clients not just inside the studios, but also in the community,” she shared. “Our instructors are trained to let our classes flow in a unique way you will not find today at other Pilates studios. I firmly believe that we possess all the essential elements to emerge as the premier modern reformer Pilates brand, both nationally and internationally.”