Kilwins launches lower-cost ‘Select’ model

Kilwins is launching a new franchise model that provides a lower investment gateway for potential franchisees.

Specializing in handcrafted chocolates and premium ice cream, Kilwins said its new model is designed to expand access to franchise ownership while maintaining product consistency. The new Kilwins Select model features a smaller footprint, simplified build-out, and curated product assortment.

“Kilwins Select represents the next evolution of our franchise opportunity,” said Brian Britton, president and CEO of Kilwins. “As we approach nearly 200 open and operating Kilwins locations nationwide, Kilwins Select will help us further accelerate our growth trajectory.”

The brand said Kilwins Select offers opportunities ranging from first-time franchisees to multi-unit operators who might be seeking a lower-cost option.

Kilwins also noted that its new model supports a faster path to opening and offers greater real estate flexibility, making it well-suited for high-traffic retail destinations where traditional store formats may not be feasible.

Founded in 1947 and based in Petoskey, Michigan, Kilwins operates about 200 locations and said additional expansion is on the way. Last year, Kilwins opened 19 new locations.

The company said franchise partners receive comprehensive support across key areas of the business, including development guidance, site selection, design and construction, training, marketing, and ongoing operational support.

In the case of guidance for the Select model, Kilwins has already curated a curated selection of top-performing products, including confections and gifts, optimized for high-traffic environments and consistent year-round demand.

“We’ve created a model that allows more aspiring business owners to join our system without compromising the craftsmanship, hospitality and brand standards that have defined Kilwins for generations,” Britton said.