Juice It Up! Continues Northern California Growth With New Roseville Location

“What drew me to Juice It Up! is the way the brand encourages balanced, feel‑good choices that fit naturally into everyday life, which is why Roseville felt like the perfect fit for my first location,” said Paul Grotke. “This is a community that values convenience, wellness and connection, and we're excited to introduce a place where guests can stop in for a smoothie, bowl or juice and leave feeling energized for the rest of their day.”

With more than 130 locations open or under development in seven states, the Juice It Up! menu has been thoughtfully designed around flavor and functionality, with a wide variety of items crafted to taste great and support an active lifestyle. An innovator of açaí and lesser-known ingredients since 1995, the brand has long been a leader in the açaí bowl and beverage sector with an array of handcrafted bowls, smoothies and raw juices.

The Juice It Up! menu also offers several snack items, including Toasts, Pretzel Bites and Waffles, that complement its many on-the-go beverages and bowls. For more than three decades, Juice It Up!

has helped guests “Live Life Juiced!,” a motto that underscores the brand’s longstanding commitment to providing products geared to fuel each day.

Juice It Up! continues to attract partners that value franchise opportunities with relatively lower costs of development, attractive and simplified food costs and a lighter labor model compared to many other franchised restaurants, especially in new, untapped markets. Juice It Up! invites qualified franchisees to explore how they can benefit from partnering with a trusted, thriving brand in the popular açaí bowl, smoothie and raw juice segment, especially as the demand for fresh and convenient menu options continues to grow across the United States.