Sada Sheldon

About Your Firm: The Law Offices of Carl Khalil and Sada Sheldon is a boutique law firm focusing on franchise and trademark law. We assist new and existing franchisors with the roll-out of new franchise programs, franchise sales compliance, franchise relationship issues, and the renewal of existing Franchise Disclosure Documents. We also handle trademark applications with the United States Patent and Trademark Office, USPTO Office Actions, license agreements, and trademark infringement matters.

What makes your firm stand out as a resource for the franchise industry?

My law partner and I have over 30 years working in the franchise industry, including working in-house for an international franchisor. Working in-house allowed us to witness first-hand the day to day issues and complexities of franchising. This experience makes it easier to understand and identify issues our franchisor clients are facing even though we are not on-site.

What is the No. 1 thing a franchisor/franchisee should look for when identifying the right franchise attorney?

Experience is very important. But there also must be a desire to see that you are successful.

When it comes to your work, what makes you happiest?

I am happiest when I help a client overcome an obstacle, big or small.

What are your top concerns for the franchise industry in the next year?

The increasing number of franchise brands and competition for prospects.

What are you most optimistic about in the franchise industry in the next year?

Increased interest in entrepreneurship by both franchisors and franchisees.

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.