From Corporate America to Small Business Ownership, Local Couple Opens Painting Business Serving the Greater Ann Arbor Area

Phil DeWester and Debbie Belser, a husband and wife team, recently opened their own business, 360 Painting, in Ann Arbor. Before becoming business owners, Phil earned his MBA at the University of Michigan and had a successful career in marketing and brand management. Debbie graduated from Michigan State University and worked as a packaging engineer before raising her family.

The couple decided to open 360 Painting after researching brands that would make a difference in their community. They discovered that the community needed more premium home service companies committed to quality and a higher level of customer service. 360 Painting, one of the fastest growing painting franchises in the country, shared their commitment to customer service.

• They only hire the best painting crews in the area.
• They personally manage projects from start to finish to ensure their customers have the best experience possible.

Before franchising, Phil worked in advertising in NYC and later in marketing and brand management at top CPG companies. He managed the sales and marketing side of the business, while Debbie managed the production side.

• Phil's perception of franchising was that it was solely brick and mortar.
• He expected more painting-specific training, but was happy with the 1:1 coaching.

Phil and Debbie picked 360 Painting because of its fast growth and well-respected franchise company, Premium Service Brands (PSB). They were excited to be part of a company that shares their belief in creating a premium, professional painting experience with a higher level of customer service.

• They plan to build a fast-growing, profitable company that employs other members of their community and provides a valuable service to homeowners.
• They are exploring opportunities for growth, including expanding into additional territories and purchasing additional PSB companies in their current territory.