Husband-and-wife Duo of Veteran Franchise Owners Take Over Martinizing Cleaners of Bonita Springs and Naples

The companies’ new owners are Michael Anderer and Dawn Duerwald, a husband and wife duo with extensive experience in franchise ownership, who are now moving from Long Island to the Sunshine State to continue their franchising careers with the Martinizing Cleaners brand.

With a main plant location at 3525 Bonita Road SW #100 in Bonita Springs, Michael, Dawn, and the existing Martinizing staff will continue to provide Bonita Springs, Estero, and Naples with internationally recognized dry cleaning and laundry services, as well as pick-up and delivery services that can transport items directly to and from their clients’ doorsteps. Their Bonita Springs location offers these services from 7 AM - 6 PM during the week and from 8 AM - 4 PM on Saturdays. The Naples - Vanderbilt Beach site operates from 8 AM - 6 PM during the week and from 8 AM - 2 PM on Saturdays, while the Naples - Tamiami Trail site is open from 8:15 AM - 6 PM during the week and from 8 AM to 3 PM on Saturdays.

Before joining the Martinizing Cleaners brand, Anderer was a successful McDonald’s franchise owner for almost 20 years, spending over 30 total in the McDonald’s franchise system. In his free time, Anderer, an avid soccer fan, also hosts the longest-running New York City FC podcast. Duerwald assists her husband in business ownership with the knowledge she accumulated from managing her parents’ restaurant. When she wasn’t spending time in her managerial roles, Dawn was also a successful horse riding instructor and trainer.

“Dawn and I both come from service backgrounds and we know we’re more than capable of translating our past experiences to our new business,” said Anderer. “More importantly, we’re excited to get to serve a new community and uphold the reputation that the previous owners worked so hard to establish. We’re people-first by nature, and we’re confident that our ability to dedicate ourselves to others will make this transition go smoothly.”

Anderer and Duerwald are heavily invested in their local communities. Before their move, Dawn was involved with CAST, the Center for Advocacy Support and Transformation, which helped new residents integrate into their community in New York. Anderer is a Vietnamese adoptee, who is heavily involved in the Asian adoptee community. He currently sits as the chairperson for SEA2C, which is a foundation that supports Vietnam War-era adoptees and Vietnam War veterans share their stories and reconnect with their biological families. Duerwald also has two sons in the military herself.

“We’re so excited to take care of new people and help give them back time to focus on what matters to them,” said Duerwald. “We’ve been so fortunate to step into a position with a team that not only has the resources to help us quickly succeed, but that has also been so enthusiastic in welcoming us with open arms and offering their services to those in need. Going forward, we hope our experience can help our team and our community even more.”

Martinizing Cleaners has spent over 75 years as the “Leader in Dry Cleaning.” The brand’s business model prioritizes convenience without sacrificing professionalism. With a 24/7 dropbox and twice-weekly pickup and delivery routes, Bonita Springs, Estero, and Naples residents have unrestricted access to a wide array of garment services. These services include but are not limited to dry cleaning, shirt laundry, alterations, wash & fold, bulk laundry, leather cleaning, wedding gown cleaning, wedding gown preservation and comforter cleaning.

In addition to a superior product and service, Martinizing Cleaners locations utilize 100% environmentally non-toxic cleaning solutions and processes, specifically GreenEarth® Cleaning. Using GreenEarth’s solutions and the latest technology in equipment, Martinizing Cleaners is one of the few dry cleaners able to claim there is no hazardous waste in their process. Their environmentally friendly cleaning process has no odor and is gentler on clothes, thus lengthening the life of clothes.