Replay Sports Cards Builds Momentum in Q1 with Franchise Growth, New Market Expansion, and Community-Focused Activations

During Q1 2026, Replay announced two new franchise agreements to bring the brand to the Nashville market and Salina, Kansas, as well as the opening of its first Indiana location in Seymour. The brand also launched a new partnership with Davidson Wildcats baseball program for the second annual Trade Day at The Ballpark, as well as in stadium giveaway activations. Together, the announcements reflect Replay’s continued strategy of pairing measured franchise growth with local community engagement and an approachable, full-service card shop experience.

“Q1 was about proving that Replay’s model resonates in multiple markets and with multiple types of collectors,” said Mike Weinberger, Co-Founder and Director of Franchising of Replay Sports Cards. “We continued expanding into new communities, opened our first franchise location, and kept building the kind of hobby experience that feels welcoming, trustworthy, and fun. That combination is what sets Replay apart.”

More recently, Replay announced a partnership with Kroenke Sports & Entertainment to grow its presence in the Denver market. At select Colorado Avalanche and Denver Nuggets home playoff games, young fans in attendance will get the chance to participate in various challenges for the chance to win a rare trading card. It’s one of the many ways Replay is making the hobby more accessible, especially for children.

The company’s Q1 momentum comes as the broader trading card hobby continues to show strong engagement across sports and adjacent collecting categories. Recent industry reporting points to continued strength in demand driven by breakout athletes, major product releases, and growing interest across sports cards and other trading card segments. New licensing developments and continued investment across the category also signal sustained enthusiasm for the hobby heading into the rest of 2026.

“We’re seeing strong energy across the hobby, from seasoned collectors to families and first-time buyers walking into our shops,” said Brent Schepel, Co-Founder of Replay Sports Cards. “That is what makes this such an exciting time for Replay. As the category keeps evolving, we’re focused on creating stores and experiences that feel credible, accessible, and deeply connected to the communities they serve.”

Replay’s business model includes a full-service hobby experience that includes buying, selling, trading, and grading, supported by physical retail, major card shows participation, online sales, and multiple weekly livestreams on Whatnot. There are 16 hours of streaming by the team on TikTok, and the organization recently launched on eBay Live. The approach focuses on modernization of the traditional local card shop while preserving core hobby aspects.

Looking ahead, Replay remains focused on momentum in the hobby, with opportunities to connect with collectors through events and activations. The organization anticipates opportunities to engage collectors and bring hobby-related activities to new audiences through live events, in-person experiences, and community-driven programming.

“We believe the long-term opportunity in this space is tied to trust, consistency, and community,” said Mike Martin, Co-Founder of Replay Sports Cards. “Collectors want a local shop experience that feels modern and credible, whether they are buying their first pack, grading a key card, or building a serious collection. That is exactly what Replay is designed to deliver.”

Replay notes ongoing activity across retail and digital channels, with continued collector engagement as the year progresses. The organization continues to expand by combining a modern retail environment with hobby expertise and engagement through major card shows and digital channels, while supporting communities through initiatives like Replay Gives Back.