The Rising Preference for Dining at Home Introduces New High-Margin Sales Option: Alcohol Delivery

Restaurants looking to capitalize on the ever-increasing consumer preference for delivery over dining out should seriously consider alcohol delivery if they’re looking to boost sales, according to an article in SmartBrief.

“Almost three-quarters of quickserve purchases are consumed off-premise, and nearly half of fast-casual meals and 16% of casual dining meals are eaten away from the restaurant, according to 2017 data from the NPD Group,” according to the article. “As more traffic moves off-premise, offering beer and wine delivery can give restaurants an opportunity to add high-margin alcohol sales to delivery orders,” the article said.

According to the article, Buffalo Wild Wings is already trying out alcohol delivery, and Pizza Hut has introduced the concept to various test markets.

Adam Hasley, director of advocacy research and insights for the National Restaurant Association “identified alcohol delivery as a trend with major growth potential” at the 2018 Restaurant Innovation Summit, the article said.

“It’s going to be big. And it’s still early right now where a lot of restaurants have the potential to invest in the infrastructure necessary to make this work,” Hasley said, according to the article.