DoorDash: Pepperoni still tops as pizza topping

Americans continue to favor classic pizza toppings, but evolving preferences are creating opportunities for operators to experiment with new flavors and styles, according to a report from DoorDash and based on the nearly 30 million pizza orders placed on the platform in 2025.

• Pepperoni remains the top choice for a pizza topping with onion and sausage rounding out the three most popular toppings.

• Specialty toppings are gaining traction. Orders featuring caramelized onions and meatballs grew more than 120% year over year, pointing to increased interest in richer, more distinctive flavor combinations.

• Pineapple is more popular than its reputation suggests. Despite the ongoing debate over fruit on pizza, pineapple was ordered more often than olives, bacon, chicken or ham.

• White pizza leads in orders. With more than 3 million orders, white pizza emerged as the most-ordered style in the reported data.

• New York-style pizza is surging. Orders grew more than 80% year over year, making it the fastest-growing major pizza style. Stuffed-crust orders also increased more than 45%.