Entrepreneur: What Franchises Should Know About Hiring a PR Firm

For franchisors, working with a PR firm is essential to growing the brand. That being said, it’s extremely important for brands to be discerning when choosing a franchise PR firm to do business with. A recent Entrepreneur article highlighted three things franchises should know about finding the right PR firm for them through a handful of anecdotes from around the industry.

First, franchisors must clearly articulate their business objective and what they hope to achieve from the partnership, said Fishman PR COO Debra Vilchis.

Next, Buffalo Wings & Rings chief development officer Philip Schram told the tale of how the company had a bad experience with a franchise PR firm that taught the brand to learn from its mistakes in the hiring process the second time around, eventually settling on No Limit Agency*’s comprehensive PR offering that fit Buffalo Wings & Rings’ needs specifically.

Lastly, Sky Zone CEO Jeff Platt described the brand’s experience signing on with Konnect Agency and how seeing the firm push unexpected angles to secure press led the brand to discover more about itself and its core values, eventually modifying its offering in response.