Jimmy John’s Debuts Pinot Noir to Promote 'The Frenchie' Sandwich

The sandwich franchise known for being “Freaky Fast” just got freakier. Fast Casual reports that Jimmy John’s has made its own brand of wine—named Vino de Sandwich—to pair with its latest actual sandwich, The Frenchie, which features salami, provolone, capicola and butter on a baguette. The move is part of the brand's latest tongue-in-cheek marketing campaign.

The light-bodied Pinot Noir is made of grapes from the Chalone appellation of California, and features notes of dark raspberry and ripe cherry with hints of cedar and spice, according to Fast Casual. A limited quantity of bottles will be online for $29.99 each.

"While The Frenchie stands on its own, we thought it was so good it should be enjoyed with wine,” John Shea, chief marketing officer at Jimmy John's, said in a press release obtained by Fast Casual. “And now there's the perfect wine to pair with it that shows customers just how serious we are about sandwiches.”