TL;DR
MOOYAH Burgers, Fries & Shakes has incorporated Cholula hot sauce into its menu, capitalizing on the growing demand for spicy food among Millennials. The brand has introduced a Double Diablo burger as part of their Taste to Try promotion, which may become a permanent menu item.
The Millennial generation likes it spicy. As reported in a recent article in Nation's Restaurant News, a New York-based NPD Group study showed that the number of cases of hot sauced delivered to foodservice outlets increased by double digits over the last two years.
MOOYAH Burgers, Fries & Shakes is a growing better burger franchise and keeps Cholula hot sauce available in their 100 locations, but also started to incorporate the popular hot sauce into their sauces.
"Cholula has great flavor and is not overly hot, but it adds a kick,” Natalie Anderson Liu, Vice President of Marketing for MOOYAH, told Nation's Restaurant News. “And it complements other flavors. It's versatile and goes with beef, veggie or turkey burgers. It's hard to find a sauce that pairs well with all three, but Cholula works.”
The brand also introduced their Double Diablo burger as part of their Taste to Try promotion, and the spicy burger did so well that it may become a permanent menu item.
In this story
This story was originally published in 1851 Franchise on October 31, 2016. Burnaze summarizes and links to the original reporting.
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