Retail TouchPoints: How Batteries Plus Bulbs Rewired Itself As An Essential Retailer

Amid the current COVID-19 pandemic, businesses are fighting to earn the much-desired classification as an “essential business.” Due to its role in supplying batteries to businesses, like hospitals, Batteries Plus Bulbs, a leading omni channel retailer of batteries, specialty light bulbs, and phone repair services for the direct-to-consumer and commercial channels, was classified as an essential business and its 730+ locations are serving their local communities’ needs.

According to Retail Touchpoints, Batteries Plus Bulbs locations across the country have been adjusting to the new normal of living in a pandemic. Employees, now considered essential workers, are finding ways to protect themselves and customers by offering curbside pickup along with ordering online and over the phone.

“There’s been a shift in areas of behavior, and part is that is the home office,” said Batteries Plus Bulbs CEO Scott Williams to Retail TouchPoints. “There are people learning for the first time not only how to use a home office, but how to homeschool, so they’re both the teacher and the worker. The new reality is that they need laptop batteries, maybe more chargers, and our offerings around consumer electronics are becoming more important.”

Williams also mentions that the brand’s success during this crisis can be attributed to three factors, which include speedy operating adjustments, franchisee communication and staying nimble.