Lynx Franchising and Outdoor Living Brands rebrands as Empower Brands

Multi-branded franchisors Lynx Franchising and Outdoor Living Brands has officially become Empower Brands, a newly named umbrella company focused on championing the success of its franchise owners.

The launch of Empower Brands comes amid rapid growth experienced across its portfolio of brands following Lynx’s September 2021 acquisition of Outdoor Living Brands. After months of integrating the two organizations, Lynx Franchising and Outdoor Living Brands decided the best way to continue moving these brands forward was to combine forces under one, unified name.

“Ultimately, the creation of Empower Brands is meant to do exactly as our new namesake promises – to empower our franchise owners and champion their success,” said Empower Brands CEO Scott Zide in a video announcing the rebranding.

“We have seen tremendous growth over the past year thanks to the work of our franchise owners, support teams and partners. Now, we’re positioned to take the entire company to the next level.”

As a result of this rebranding, Empower Brands will include seven industry-leading brands across commercial and residential services: JAN-PRO, Intelligent Office, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives, Conserva Irrigation and Superior Fence and Rail.

With sights set on continuing to build this portfolio, Empower Brands is aggressively looking to acquire new businesses to grow the organization to 10 or more brands by the close of 2023.

Throughout 2022, all seven of Empower’s inaugural brands are on track for a record-breaking year. This year alone, the brands have collectively surpassed $1bn in combined system sales along with licensing more than 150 new territories.

In conjunction with the integration into Empower Brands, the company debuted a new logo and updated branding.