Six Poolwerx Franchise Partners Rank Among PSN’s Top 50 Service Brands of 2023

Every year, Pool and Spa News selects 50 outstanding firms based on performance in five key categories: service revenue, employee management and training, industry involvement, web presence and community involvement. This year’s selection showcases a wide array of companies, from national consolidators to independent single-location companies specializing in the maintenance and repair of swimming pools and spas.

The six Poolwerx franchise operators featured on this year’s list include:

• Cal and Sharon Boothby - Poolwerx in Redlands, CA - No. 16
• Randy Weatherford - Poolwerx in Florence, SC - No. 23
• Vic Hollifield - Poolwerx in Forest Lane, TX - No. 33
• Nicole Ragel - Poolwerx in Tucson, AZ - No. 36
• Frank and Jacque Disher - Poolwerx in Keller, TX - No. 44
• Mark Howard - Poolwerx in Union Hills, AZ - No. 46

“It’s an immense honor to witness not just one, but six of our franchise partners making their mark on this prestigious list,” said Andrew Kidd, CEO of Poolwerx North America. “It's a testament to their dedication, excellence in service and embodiment of the Poolwerx ethos. As the pool industry evolves, we pride ourselves on consistently being at the forefront, providing unparalleled support and resources to our partners. This recognition validates our collective efforts and our unwavering commitment to setting industry standards.”

This year’s acknowledgment once again highlights the strength and consistency of the Poolwerx brand. With its strategic support, proven model and a multi-revenue-stream business approach, Poolwerx Franchise Partners continue to break barriers in the pool service industry. With a diverse skill-set ranging from home and commercial pool maintenance to selling and fixing equipment, Franchise Partners of Poolwerx have reported an impressive average annual revenue of $2.1 million, as stated in the brand's 2023 Franchise Disclosure Document (FDD).

The franchisor boasts a uniquely strong understanding of the booming pool care market and is meeting its needs through reliable and high-quality service. Now, currently boasting 72 territories and 31 business units, Poolwerx is primed to extend its proven business strategy to additional communities. Poolwerx’s vision for the next four years includes a U.S expansion to 300 stores, aiming to add 30 new franchises annually in the U.S. The team has identified several markets primed for growth, including Texas (Houston, San Antonio and Austin), North Carolina, Georgia, Minnesota and Wisconsin.

The initial investment to begin operation of a mobile-only Poolwerx business, for example, can be as low as $182,072. Start-up costs for a retail Poolwerx location can be a little bit higher due to the brick-and-mortar real estate, build out and hiring requirements, with the high-end of the spectrum coming in at $430,322. This includes $124,572 to $228,322 that must be paid to the franchisor and/or its affiliates.