BODYBAR PILATES EXPANDS TEXAS FOOTPRINT, INKS THREE-STUDIO DEAL IN SAN ANTONIO

Leading the growth are first-time franchise owners and operators, Laurie and Eric Falcon. The husband-and-wife team will bring the three studios to the Alamo Heights, Stone Oak, and La Cantera communities, with the first location slated to open in Alamo Heights in Spring 2027. Once the lease is signed, the owners plan to hire 10 to 15 team members, including a studio manager, fitness manager, sales associates, and a group of qualified Pilates instructors.

Service has long been central to the Falcon family. As a nurse practitioner, Laurie spent her career caring for patients across various healthcare settings, most recently performing disability evaluations for veterans. Eric is a U.S. Air Force veteran who recently retired after serving 34 years as a Department of Defense firefighter.

Franchise expansion plans

As the couple planned their next chapter, they sought a business that would allow them to continue making a meaningful difference in people’s lives. Their son, an active military member pursuing an MBA, and their daughter, who recently completed a doctorate in nursing, will also become involved as the franchise expands.

> “Eric and I are so honored to spearhead BODYBAR Pilates’ development efforts in San Antonio,” said Laurie Falcon. “When we were looking into franchises, we knew we weren’t just investing in a fitness studio. BODYBAR’s mission aligned perfectly with our family’s values and made them the clear choice. Since signing on, the corporate team’s support and the brand’s resources have been amazing. We’re confident BODYBAR Pilates will resonate here, and we look forward to creating studios where people of all fitness levels can build strength, improve mobility, and join a supportive community.”

BODYBAR Pilates offers contemporary, reformer-based boutique fitness classes designed for all skill levels. Workouts combine traditional Pilates principles with an athletic approach utilizing equipment such as the Reformer and Exo Chair to develop strength, balance, and mobility.

Company growth and outlook

> “We’re excited the Falcons have taken the opportunity to bring BODYBAR Pilates to San Antonio,” said Matt McCollum, chief executive officer of BODYBAR Pilates. “San Antonio is one of the fastest-growing metro regions in Texas, and it’s an area we’ve always wanted to have a presence in. The communities they’ll be opening in are known for their strong neighborhoods, thriving business districts, and residents who value health, wellness, and an active lifestyle.”

The brand continues its national expansion, currently operating 86 locations with another 30 studios scheduled to open this year, serving nearly 21,000 members across the country. Single and multi-unit franchise investments nationwide typically range between $431,425 and $756,035.