Shoot 360 Takes Big Shot at Youth Sports Market

As youth sports participation and interest in performance tech accelerates, basketball franchise Shoot 360 is expanding aggressively, with plans to grow from over 50 to 600 locations by 2030. Current franchisees and investors include NBA and WNBA names such as Trae Young, Sue Bird, Rodney Stuckey, Thad Young, Zaza Pachulia and Peyton Siva.

To lead its growth, Shoot 360, whose technology is already active in 29 NBA training facilities, has named two franchise industry veterans to its executive team: Jason Carter as chief operating officer and Jamie Eslinger as chief marketing officer. The hires come as the company develops more than 50 additional locations, building on its presence across North America, Europe and Asia.

Carter most recently served as president and COO of Bandon Fitness, the largest Anytime Fitness franchise group worldwide. He has also held leadership roles at Honors Holdings, UFC Gym and 24 Hour Fitness. Eslinger previously served as CMO of JEM Wellness Brands, overseeing marketing for Crunch Fitness, Massage Envy and European Wax Center.

“Bringing Jason and Jamie onto the team is a game-changer for our brand,” said Shoot 360 founder and president Craig Moody. “Their experience in franchise growth and operations aligns perfectly with our mission to grow the love of the game by providing positive experiences to each athlete who comes through our door.”

The Shoot 360 experience combines AI-powered analytics with gamified training to give athletes real-time feedback on shooting, passing and ball-handling. Personalized performance data is delivered directly to each user’s app, offering a consistent and measurable approach to skill development.

The concept has gained traction by addressing a growing gap in year-round youth athletic training. It also serves a wide age range, from children as young as five to adults looking to sharpen their game or stay active.

Shoot 360 is actively seeking franchise partners in all 50 U.S. states, with near-term growth focused on Florida, Illinois, Texas and the Northeast. The total investment to open a Shoot 360 location ranges from $600,000 to $1.8 million.