Colleen O'Brien

1851 Franchise talked to Colleen O’Brien about understanding what it means to be a franchisee, her history in franchise development and how franchisors can better communicate with her.

“I've also been in franchise development, so I see what works for a franchisor when you have that right franchisee,” noted O’Brien. “But I've also seen how complicated it can get if you don't put the right person into a brand … So I think that has ultimately made me a better matchmaker and helps me listen more closely to what does that candidate really want in a business. And are they a fit to even become a franchisee?”