Phenix Salon Suites Accelerates Midwest Growth with Two New Locations in Illinois

• Is Phenix Salon Suites expanding in Illinois? Yes, the new agreement adds two units to the brand’s existing Illinois footprint.

• Is the Phenix Salon Suites franchise growing? Phenix Salon Suites has been recognized for 13 consecutive years on the Entrepreneur Franchise 500 list and is continuing to expand its franchised locations.

• What is Phenix Salon Suites franchise? Phenix Salon Suites is a salon suite rental concept that offers Lifestyle Professionals the opportunity to run their own business in a private salon suite within a larger, well-located salon.

Midwest expansion

June 29, 2026 // Franchising.com // ILLINOIS – Phenix Salon Suites, the nation's leading salon suite franchise, continues its expansion across the Midwest with a newly signed two-unit development agreement that will bring new locations to Central Illinois.

The agreement marks another milestone in Phenix Salon Suites' continued growth as the brand expands its presence across Illinois. With over 10 existing locations serving beauty and wellness professionals throughout the state, the addition of these two locations will further increase access to Phenix's premium salon suite model, providing hairstylists, estheticians, nail technicians, massage therapists, and other Lifestyle Professionals with fully customizable spaces to own and operate their businesses independently. The new locations will help meet growing demand for flexible, entrepreneur-focused opportunities in both Central and Southern Illinois.

As consumer demand for personalized beauty and wellness services continues to grow, Phenix Salon Suites remains focused on identifying high-potential markets where professionals are seeking greater flexibility, independence, and control over their careers. The addition of the Central Illinois locations further strengthens the brand's presence throughout the Midwest while bringing its proven business model to two thriving Illinois communities.

Market demand growth

“Illinois is a growing state with vibrant beauty and wellness industries, making it a natural fit for the Phenix brand,” said Brian Kelley, President and CEO of Phenix Salon Suites. “As more professionals seek greater independence and flexibility in their careers, we're focused on bringing opportunities for business ownership to markets where that demand continues to grow.”

The agreement will bring the brand’s premium salon suite concept to the area, expanding access to flexible business ownership opportunities for beauty and wellness professionals across Central and Southern Illinois. The brand's customizable suites, month-to-month agreements, ongoing educational opportunities, and supportive franchise community continue to resonate with professionals seeking greater control over their careers.

While no salon experience is necessary, the most successful Phenix Salon Suites franchisees have working knowledge of commercial real estate, general business experience, and are well-capitalized with the ability to invest $300,000 or more. Regardless of experience, Phenix offers support throughout the entire franchising process, including site selection, lease negotiation, construction and operations. Phenix recently cost-engineered the buildout for new locations, realizing up to a 20% reduction in construction costs.

Declining interest rates and a reduction in construction costs have positioned Phenix for a strong year of growth ahead. Financing is available through our lending partners.

The leading salon suite franchise is a salon suite rental concept that offers an opportunity for Lifestyle Professionals to operate their own business in a private salon suite within a larger, well-located salon. Phenix Salon Suites is not in the business of selling haircuts. The brand licenses individualized suites so professionals can service their clients in a safe and secure environment.

Founded in 2007 by beauty expert and celebrity hairstylist Gina Rivera, who has family roots in the industry dating back to 1929, the Phenix suites concept has reinvented the salon industry. The company began franchising in 2012 and today has over 425 locations across 33 states with continued plans to expand internationally. Recognized 13 years in a row on Entrepreneur’s Franchise 500 list, Phenix Salon Suites is acknowledged as an industry pioneer with franchise opportunities available in a number of key markets throughout the United States and internationally.

Phenix Salon Suites is awarding our scalable, semi-absentee opportunity to motivated entrepreneurs. With no salon experience required, franchisees earn reliable revenue from leasing customizable suites to salon and lifestyle professionals.