Kitchen Wise Targets the Sunshine State for Continued Franchise Development

Kitchen Wise, a leading kitchen-remodeling franchise with 14 territories sold across the country, is targeting Florida for widespread franchise expansion, with a particular focus on Orlando and the surrounding suburbs.

This year, as Americans adjusted to increased time at home, Kitchen Wise’s services proved to be more relevant than ever. All over the country, homeowners are realizing the need for a highly efficient and organized kitchen but can’t afford costly demolition or construction. Kitchen Wise stands out in the kitchen-remodeling category by utilizing what’s already in place to upgrade and revamp homeowners’ spaces for well under the cost of most kitchen renovations. As a result, Kitchen Wise has seen a 25% increase in year-over-year revenue and has already signed four new franchisees this year.

Now, the Kitchen Wise team is looking for qualified prospects to bring the brand’s in-demand service to the Orlando area, with two to three territories available for franchise development.

“As a brand, we research our target markets to ensure our business owners will be successful in the particular area,” said Iric Wexler, chief development officer for Premium Service Brands, Kitchen Wise’s parent company. “The population in Orlando continues to grow and there are millions of homeowners, many of whom are looking for a reliable, affordable and professional company to handle their kitchen upgrade.”

People from various walks of life and demographic differences are choosing to reside in the suburbs of Orlando due to its booming economy, tourism industry and attractive real estate market. During the last three years, the population in Orlando has been growing at the unprecedented rate of 7.2%, according to Norada Real Estate. The population of Orlando in 2020 was 1,964,000, a 2.13% increase from 2019. A total of 2,592 single-family homes sold in November 2020, accounting for a 25% increase over November 2019.

The Kitchen Wise team identified the Orlando area as a market primed for growth after the recent signing of franchisees Scott and April Goodger in nearby Ocala. Scott had previously worked as a software executive providing support for churches, while April homeschools their daughters and has worked part-time as a human resources manager for a physical therapy company.

“I was looking for a change and knew I didn’t want to continue what I was doing,” said Scott. “I wanted to control my own destiny, and I saw an ad for a franchise consultant, so I reached out to learn more. My prior perception of franchising was that it was a high-dollar investment and limited to restaurant opportunities. Previously, I wasn’t aware of the lower-entry opportunities in other areas like home services.”

The Goodgers discovered Kitchen Wise’s low-cost opportunity and began researching the concept thoroughly, talking to both the corporate team and existing franchise owners. “Ultimately, we chose Kitchen Wise because it’s a fresh idea,” said Scott. “We are embarking on a new opportunity that we can start at the ground level with Premium Service Brands. I’ve always been into building furniture and undertaking creative projects around the house, so it seemed like something I could be passionate about.”

Now, the Goodgers are excited to franchise with Kitchen Wise and expand their portfolio with the robust support of Premium Service Brands. “Our dream would be to grow the business where we can involve our kids in the future and expand into other franchise opportunities with Premium Service Brands,” said Scott.

To incentivize this kind of vertical growth, the Premium Service Brands team launched their Home. One Program in January, which allows franchisees to grow vertically by diversifying their Premium Service Brands portfolio with new brands in the same market.

Being a part of the Premium Service Brands family also means Kitchen Wise franchisees benefit from a range of support systems and resources designed to make them as successful as possible. Those resources include marketing, technology, recruiting, vendor partnerships, product sourcing, routing and scheduling software, a contact center and a range of other essential operational systems.

With this support infrastructure and winning business model, the Goodgers are well-positioned for success, and the corporate team is excited to watch them grow. “We are thrilled to welcome the Goodgers into the Premium Services Brands family and expand the Kitchen Wise footprint,” said Wexler. “Scott and April will help grow the Kitchen Wise name in Ocala and pave the way for future growth in the Sunshine State.”

Now, with 14 locations sold and a goal to add 20 to 25 new franchisees each year, Kitchen Wise is gearing up for continued growth in Florida and across the country.

The initial investment to open a Kitchen Wise ranges from $101,875 to $144,000. This includes a $65,000 franchise fee. The brand is actively seeking franchise owners in Dallas, Houston, Chicago, Phoenix, San Antonio, Boston and Raleigh. For more information on franchising with Kitchen Wise, please visit *