TL;DR
Burn Boot Camp is partnering with the Muscular Dystrophy Association (MDA) for the sixth annual 'Be Their Muscle' event to raise funds and awareness for MDA. The partnership has grown into a national campaign, raising over a million dollars to date for MDA.
Launched in 2016, the once local initiative has grown into an incredible national campaign raising over a million dollars to date for MDA, which supports families living with muscular dystrophy, ALS and related neuromuscular diseases. Throughout the partnership, the Burn Boot Camp and MDA teams have worked to bring communities together, empowering people of all ages living with neuromuscular disease to pursue their passions and live independent lives. The partnership continues to generate awareness and funds for MDA's mission to accelerate research, advance care, and advocate for the support of the families they serve.
This year, on Saturday, July 30, or Sunday, July 31 (depending on the location), community members are invited to visit their local Burn Boot Camp gym to participate in the "Be Their Muscle" fundraising camp. All proceeds will benefit MDA's mission. With its growing network of franchise partners of over 300 gyms nationwide in 40 states, Burn Boot Camp is proud that the company can involve more members and a larger community than ever this year.
"We're honored to continue supporting the Muscular Dystrophy Association through this annual event that brings together our community and aims to empower the people MDA serves to live longer, more independent lives," said Devan Kline, Co-Founder and CEO of Burn Boot Camp. "Our nation-wide community loves to come together to give back to families living with muscular dystrophy, ALS and related neuromuscular diseases, and we are excited to give back to this incredible organization."
With a focus on community, Burn Boot Camp and its members recognize how fortunate they are for the opportunity to push themselves and their physical boundaries daily. This partnership is a natural fit for #BurnNation and husband-wife, co-founder duo Devan and Morgan Kline, who share a deep passion for philanthropy and the relationship cultivated with the MDA.
The MDA family, featured in the accompanying image, is one of 300,000 families across the country supported by MDA's mission and this partnership. Gabriella (Brie) Allen, who was diagnosed with congenital myopathy when she was three and a half years old, and has participated in Burn Boot Camp's "Be Their Muscle" events previously, has been able to share her story with participants, and connect with the community. Her family shares, "Through MDA, we have had great care, met great people, and had the opportunity to show the world that muscle disease isn't stopping Brie and she is just like most kids her age and disability doesn't change that."
"At the Muscular Dystrophy Association, families and communities are at the heart of our mission," said Kristine Welker, Chief of Staff at MDA. "We are so grateful to partner with Burn Boot Camp for the "Be Their Muscle" campaign to raise awareness and funds for families and community members living with neuromuscular disease. Thank you to Morgan and Devan Kline who connected with us through volunteering at MDA Summer Camp in Charlotte, North Carolina, and became part of our MDA family.
We are so proud of how this partnership has grown over the years and engaged our families in cities across the country, as it truly embodies our strength in unity."
In this story
This story was originally published in Franchising.com on June 28, 2022. Burnaze summarizes and links to the original reporting.
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