MassageLuXe has been named a winner in the 2026 Newsweek Readers’ Choice™ Awards for Best Massage Chain, earning the No. 6 spot among the nation’s recognized massage brands.
The Newsweek Readers’ Choice Awards recognize brands and businesses across a variety of consumer categories, with winners selected through reader voting. The publication highlighted MassageLuXe for offering massage therapy, facials and hydrotherapy in a spa environment, while providing membership options that support routine self-care. The publication also recognized the brand’s personalized treatments, flexible service options and comprehensive spa offerings.
“Being recognized by Newsweek readers is especially meaningful because our guests are at the heart of everything we do,” said Kristen Pechacek, CEO of MassageLuXe. “Our goal is to create an environment where self-care isn’t viewed as an occasional luxury, but as an important part of a healthy lifestyle. This recognition reflects the dedication of our franchise owners, licensed massage therapists, estheticians and spa teams who bring that experience to life every day.”
The Readers’ Choice Award highlights MassageLuXe’s commitment to making high-quality massage therapy and wellness services more accessible through personalized treatments and a membership-based model designed to make routine self-care easier to maintain.
Founded in 2007, MassageLuXe has built its model around creating long-term relationships with guests and making wellness services a consistent part of their routines. In addition to therapeutic massage, the day spa franchise offers facial services and HydroLuXe dry-water massage to provide guests with multiple ways to prioritize their well-being.
“Recognition like this reinforces what we see driving growth across the MassageLuXe system: guests are not simply looking for an occasional indulgence, they are looking for a trusted, consistent way to make wellness part of their lives,” said Sean Rentchler. “That creates an opportunity for franchise owners to build businesses rooted in recurring relationships and meaningful service within their communities.”
The Newsweek recognition comes during a period of continued growth for MassageLuXe. The brand is expanding its footprint nationwide while targeting key markets for additional franchise development and supporting existing franchise owners as they grow within their communities.
This story was originally published in Franchising.com on September 28, 2026. Burnaze summarizes and links to the original reporting.
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