Showhomes Franchise Launches Home Updating Service for Increased Real Estate Advantage

Showhomes, the rapidly expanding home staging franchise system, is proud to announce the launch of Home Updating, a new service program that positions the brand as the premier full-service home staging choice for homeowners who would like to revitalize their property before putting it on the market.

With most buyers looking for a move-in-ready house with fresh paint and flooring, Home Updating was implemented to offer painting and carpeting services to eliminate the need for more work and expenses. To appeal to the broadest base of buyers and to increase the value of a house, Home Updating provides the necessary tools to make a few minor home modifications that can ultimately provide the greatest return on investment when selling.

“It’s with great pride we launch Home Updating, an important milestone in our scope of services to best provide for our franchisees and customers,” said Matt Kelton, COO of Showhomes. “We’re building on several years of expertise in the real estate industry and are broadening our offerings so that, collectively with our home-staging initiatives, we’re able to effectively assist homeowners in selling their homes faster and for a higher value.”

Home staging services

Buyers shouldn’t have a strong reaction to wall color, so painting rooms with a neutral tone is a low-cost and effective way to help buyers visualize themselves living in a new house. Showhomes can now manage these minor changes with its Exclusive Color Palettes, which are on-trend neutrals that will not distract from the features of the home and provide mass appeal. According to Rohm & Hass Paint Quality Institute, the most popular color choice of homes across America is white or off-white, with the second being beige, tan or light brown.

Showhomes staging professionals can assist with choosing appealing colors such as Neutral Nuance, Urbanscape, Relaxed Lux and Path Stone, to better prepare a home for the look and feel buyers seek, thus placing the home above the local competition on the market.

Old carpet replacement is necessary, as worn or dated flooring is the No. 1 turnoff for homebuyers. With a general three-to-one return on investment, new carpeting can be the key to a faster home sale. Home Updating provides exclusive Showhomes Color Palette carpets, again in light, neutral warm and cool tones, that are conducive to a seller’s budget while providing a designer look, along with installation and qualified contractors to prepare the home for quick sale.

Market demand and trends

With the housing market rebounding, future home sellers are often found searching for a competitive advantage to snag would-be buyers. Many are turning to home staging and one-day makeovers for cost-effective enhancements. According to the Real Estate Staging Association, homes that are professionally staged and updated will spend up to 81 percent less time on the market than a vacant home or one without a desirable interior.

“This is an exciting new opportunity for us, and more importantly, to our customers,” Kelton said. “We will continue adding services that are to the utmost benefit and convenience for our clientele, and Home Updating is just one of the ways we’re innovating to transform the future of home staging.”