How Smart Home Upgrades Are Creating Revenue for Mister Sparky Electric

The electrical industry is changing as homeowners look for ways to make their homes safer and more energy efficient. People are investing in smart lighting, connected security systems, EV chargers and smart electrical panels, increasing demand for licensed electricians who can install these technologies safely. At the same time, the smart home market continues to expand and is expected to reach $200 billion by 2033 as connected devices become a standard feature of modern homes.

Mister Sparky Electric, the 200-plus-unit trusted residential electrical services franchise, is well positioned to take on these new projects for its customers.

"Today's homeowners want more than reliable electrical service," said David Montanez, vice president of franchise development. "They're looking for ways to improve convenience and efficiency in their homes. That creates opportunities for our franchise owners to provide solutions that go beyond traditional repairs."

Smart home upgrades

Smart home technology has become part of everyday home improvement. More homeowners are installing smart switches, lighting controls, video doorbells, security cameras and connected thermostats as they update their homes or replace older equipment. Many are also looking for energy efficiency upgrades that make their homes easier to manage.

Installing these products usually involves more than simply plugging in a new device. Many upgrades require new wiring, dedicated circuits or changes to the home's electrical system, making professional installation the safest option. Mister Sparky Electric franchise owners now have more ways to serve customers with both new installations and electrical upgrades.

Smart home technology often leads to more than a single installation. A homeowner may start with smart lighting or a video doorbell, then later add smart switches, a smart electrical panel or whole-home surge protection. As their needs change, they may also require generator connections, panel upgrades or additional home automation features.

Electric vehicle growth

Electric vehicle ownership is creating another growing opportunity for electrical contractors. Most homeowners who purchase an EV eventually install a Level 2 charger at home. In many cases, that project also requires an electrical panel evaluation or service upgrade to safely handle the additional electrical load.

"Every year we see homeowners asking more questions about new technology," Montanez said. "Whether it's preparing for an electric vehicle or adding smart devices throughout the home, our franchise owners are well positioned to help customers understand their options."

Many customers come back as they add more smart home features, giving franchise owners additional opportunities to complete future electrical upgrades.

Many homes across the United States were built decades before today's electrical demands existed. Adding smart home technology often means the home's electrical infrastructure needs to be updated. That creates additional opportunities for licensed electricians to perform panel upgrades, install new circuits and recommend improvements that prepare homes for future technology.

Mister Sparky Electric franchise owners already serve homeowners with electrical repairs, maintenance and emergency service. As demand for connected homes continues to grow, those same customer relationships create opportunities to provide technology-focused upgrades as well.

"We're seeing more homeowners ask about smart home products, EV chargers and other electrical upgrades," Montanez said. “Our franchise owners already have the experience and customer relationships to help with those projects, and that's creating new opportunities as technology becomes a bigger part of everyday life.”