CEO Chris Simms favors 'approachable innovation' to steer the menu at Lazy Dog Restaurants

Lazy Dog Restaurants is a trendsetter in the casual-dining sector, but founder and CEO Chris Simms is always paying careful attention to what his guests are seeking. He steers the menu toward “approachable innovation,” balancing that direction with “craveable classics.” The latter is an inventive take on comfort food, infusing favorites with global flavors and chef-driven techniques.

Balancing value with high-end offerings is also key to success for the Costa Mesa, California-based chain, which now numbers 51 locations. Affordability is a lure for many restaurant customers, so Lazy Dog’s menu offers made-from-scratch meals for $15, including dessert. But Simms also focuses on innovating the top end of the menu, adding prime steaks and seafood for guests seeking a premium experience. He also expanded the small plates section to appeal to those who want snackable, smaller portions.

Listen as Simms discusses the challenges facing casual dining today, how he’s working to put more value and innovation on the plate, and how he’s elevating the drinks side of the menu to broaden its appeal.

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Pat plans and executes menu, food and drink stories for Restaurant Business and hosts the weekly Menu Talk podcast. She provides in-depth coverage of chefs, trends and menu innovation.