Rita’s Serves Up More Than One Way to Satisfy Your Fall Cravings

Pumpkin lovers, this one’s for you. The flavors everyone waits all year for have officially arrived, and Rita’s Italian Ice & Frozen Custard, the largest Italian Ice concept in the world, is putting a refreshingly cool twist on the season. Pumpkin and Apple Butter are back at Rita’s for a limited time, bringing all the cozy, spiced flavors of autumn to four crave-worthy frozen treats.

Whether you’re counting down the days until pumpkin season or craving the sweet, spiced flavors of an apple orchard, Rita’s is serving up plenty of reasons to fall in love with autumn. Fan-favorite fall treats are making their seasonal comeback, with four crave-worthy creations featuring Pumpkin and Apple Butter returning for a limited time.

• Pumpkin Frozen Coffee – Pumpkin crème and whipped cream blended with the Frozen Coffee base, delivering seasonal flavors in every sip.

• Pumpkin Pie Concrete – Vanilla Frozen Custard blended with pumpkin crème and vanilla wafers for a creamy, crunchy take on pumpkin pie.

• Apple Butter Milkshake – Vanilla Frozen Custard blended with Apple Butter flavor and topped with whipped cream and a cherry.

• Apple Butter Concrete – Vanilla Frozen Custard blended with Apple Butter flavor, vanilla wafers and apple pie topping.

“For so many of our guests, the first taste of pumpkin is when fall officially begins,” said Carmela Hughley, Senior VP of Marketing Insights & Innovation at Rita’s Italian Ice & Frozen Custard. “There’s a reason pumpkin season has become a celebration of its own, and at Rita’s, we’re all in. We’re bringing back the Pumpkin and Apple Butter flavors our guests crave with a cool Rita’s twist that makes it easy to savor every last taste of fall.”

Rita's signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 80 flavors. Other menu items at Rita's include creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita's Blendinis®, Milkshakes and more.