Outdoor Living Brands Continues to Strengthen its Portfolio with the Addition of Superior Fence & Rail

Richmond, VA - Outdoor Living Brands recently announced that it has acquired Superior Fence & Rail, a national brand in the fencing category.

Superior Fence & Rail will join Outdoor Living Brands’ robust portfolio of home services franchises. This is the first acquisition by Outdoor Living Brands since the company was acquired by LYNX Franchising. LYNX is a portfolio company of MidOcean Partners, a private equity firm and active franchise industry investor.

Superior Fence & Rail is an outdoor living industry, specializing in fencing. Founded in 2001, Superior Fence & Rail has grown rapidly since franchising in 2017 with 36 locations across the country. Since 2019, systems sales have tripled and have more than doubled over just the last 12 months alone.

“We are proud of the business we’ve built and now look forward to aligning with Outdoor Living Brands, LYNX Franchising and MidOcean Partners to help continue to build the brand in the years ahead.” said Zach Peyton, co-founder of Superior Fence & Rail. “The brand is well positioned to continue this momentum, with strong franchisee unit economics, strong leadership, world class customer satisfaction, and a proven track record of growth and profitability.

Outdoor Living Brands is excited to add Superior Fence & Rail’s service offerings in fencing, expanding upon their core service offerings of designing, building, lighting, irrigating and maintaining outdoor living environments for families to enjoy. Zach Peyton, co-founder of Superior Fence & Rail, will continue to lead the franchise system as Brand President.

"As we’ve spent more time with Zach over the past several months, it’s become clear that we have a shared philosophy that good franchising starts with strong unit level economics," said Outdoor Living Brands’ President and COO, Scott Zide. " Zach has a ‘franchisee first’ mindset and will be an ideal cultural fit with the Outdoor Living Brands team. His passion for the business and success of his franchisees is very evident, and we can’t wait to continue to emphasize this approach moving forward.”

Superior Fence & Rail installs more than two million feet of fencing annually.