Brunch It Up Franchise: Explore the Potential Costs, Fees and Profit

Brunch It Up, also known as Brunch, is an innovative, upscale breakfast restaurant chain known for its cheerful atmosphere, creative menu and Instagram-worthy dining experience.

Established in 2016 by Morgan Schnabl, Brunch has quickly grown into an innovative upscale-but-casual breakfast restaurant chain. Brunch offers a menu filled with creative brunch favorites, featuring standout items like bottomless mimosas and impressive benedicts. Brunch is a female-led company that focuses on fostering opportunities for its employees and franchisees alike.

Brunch It Up began offering franchising opportunities in 2022 and has expanded to four locations, all of which are in Wisconsin.

Brunch It Up is a casual dine-in breakfast and lunch concept that also offers catering and online ordering options.

The brand requires franchisees to manage their restaurant hands-on for at least the first year before delegating to management. Franchisees are also encouraged to own multiple locations, although ownership of several restaurants mandates having an operating partner with at least a 20% stake. Franchisees benefit from robust support with marketing — both nationally and locally — from the franchisor, but are expected to engage with their communities through local advertising and participation in events, as well.

According to the brand’s 2022 Franchise Disclosure Document (FDD), the brand’s two locations that were open at the time made $337,208 and $423,383, respectively, in 2021.

The total initial investment necessary to begin operation of a Brunch It Up franchise ranges from $557,500 to $1,814,500.

The franchise fee required to begin operation of a Brunch It Up franchise is $50,000, which must be paid to the franchisor.

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