TL;DR
A restaurant in downtown Dallas, Dallas Fish Market, presented its menu entirely in emojis, which was a huge success and boosted social media coverage. The event sold out and the restaurant is planning a second emoji night.
A restaurant in downtown Dallas has put a unique spin on its menu by presenting it entirely in emojis. According to a recent article in Nation's Restaurant News, Dallas Fish Market's emoji menu night was a huge success.
“Everybody now talks in emojis. If they want to go to dinner, they send you an emoji. If they like something, they send you an emoji. It’s like we don’t write anything anymore. It’s all converted into a cute icon," said Nafees Alam, CEO of parent brand DRG Concepts.
The event sold out and the restaurant is already planning a second emoji night. An added benefit for the restaurant was boosted social media coverage which lead to increased brand awareness.
In this story
This story was originally published in 1851 Franchise on October 12, 2017. Burnaze summarizes and links to the original reporting.
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