ServiceMaster Restore and Hire Heroes USA Partner for Fourth Annual We Serve: Veterans Golf Tournament

Partnership and fundraising

Since 2023, ServiceMaster Restore and Clean have raised over $700,000 for Hire Heroes USA, supporting their mission to keep career services completely free for veterans and military spouses. This tournament is a part of building on that mission. Two hundred guests are already expected, including Jay Collins, the lieutenant governor of Florida.

"Since we partnered with Hire Heroes USA in 2023, we have seen tremendous support from the Restore and Clean networks," said John Tovar, group president at ServiceMaster Restore and Clean.

In 2025, Hire Heroes USA recognized the organization as Partner of the Year.

Employment opportunities

In addition to fundraising events like the tournament, activities are conducted to create employment opportunities for veterans. Local franchise owners are connected to Hire Heroes USA's job board to help match qualified veterans with opportunities.

"Every team, department, and franchise across ServiceMaster Restore and Clean has embraced the opportunity to create meaningful employment outcomes for veterans and military spouses," said Ross Dickman, CEO of Hire Heroes USA.

Franchise owners who have also served in the military, like Air Force veteran Chris Jeter, know firsthand the importance of hiring veterans. The event is also a chance to come together as a company and celebrate the mission of Hire Heroes USA.

"I know how hard it is to transition from the military mindset to a civilian mindset and Hire Heroes USA offers the tools needed to be able to do that," Jeter said. "The golf tournament is a fun event. I'm not a golfer, but getting out there and mingling with former military people, and just being able to build camaraderie and tell stories and explain what it's been like since I've gotten out has been great."

Event impact and awareness

Events like the golf tournaments not only highlight the importance of the Hire Heroes USA mission and create awareness, but the funds raised directly contribute to its core programs and put veterans and military spouses into meaningful careers.

"It's critical that companies continue prioritizing veteran and military spouse hiring strategies," Dickman said. "Organizations like ServiceMaster Restore and Clean understand that supporting the military community is not only the right thing to do—it's also a competitive advantage. Veterans and military spouses bring leadership, adaptability, resilience, and a mission-oriented mindset that strengthens teams, culture, and long-term growth."

In addition to the national tournament in Florida, franchisees around the country will also host events in their local communities. One event took place in Charleston, South Carolina, led by franchisee Justin Beinkampen.

"Around five or ten percent of our population in Charleston is military active duty or family," he said. "We run into these folks, we serve these folks, we work with them, go to church with them. We've always been around the armed forces here in Charleston, so getting involved with Hire Heroes just made sense. We're a service-minded industry, so we look for people who want to serve. Veterans are used to being part of a team and having a mission, and that fits exactly with what we do."

Strong turnout at these events helps build understanding and appreciation for the skills and abilities that veterans and military spouses bring to the workforce. With a large turnout from franchisees, vendors, partners and military guests, the organizations will continue the outstanding work of ensuring veteran skills are included in the labor market.

"Our annual golf tournament has turned into an event our partners now mark on their calendars," said Tovar. "Our franchisees and partners understand the mission of Hire Heroes and are willing to give their time and resources to support their cause in supporting our veterans and their spouses. Our veteran community has given so much to this country, it's the least we can do to give back to them."