TL;DR
REGYMEN Fitness, a boutique fitness franchise, has opened a new location in Clearwater, Florida, offering a unique fitness experience with a nightclub-inspired atmosphere. Franchisee Gretchen Mitchell designed the fitness class to stimulate a nightclub, with a darkened room, dramatic lighting, and pump-up music.
The top New Year’s resolution in America is to get fit and be a healthier individual. In Clearwater, FL entrepreneurs are working to help make this a possibility for the community.
Franchisee Gretchen Mitchell has just opened her REGYMEN Fitness in Clearwater. She wants her members to feel comfortable and let go of any outside stress, and to ensure this happens, she has designed her fitness class to stimulate a nightclub. This includes a darkened room, dramatic lighting and pump-up music.
“If you put people in a dark environment and introduce artificial lights, they can more easily let go of the outside world,” Mitchell told the Business Observer. “We want our members to just let go of their stress.” She hopes this environment encourages her community to feel comfortable getting fit and not worry about what the people around them are doing.
In this story
This story was originally published in 1851 Franchise on February 10, 2020. Burnaze summarizes and links to the original reporting.
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