Premium Service Brands adds Wise Coatings to portfolio

Premium Service Brands (PSB), a franchisor of home service brands, has added another franchise company to its growing portfolio.

PSB announced that it has acquired Wise Coatings, a residential and commercial floor coatings franchise. PSB said the move is part of its continued growth strategy focused on building one of the industry’s most comprehensive home services platforms.

Wise Coatings operates 22 locations in 20 states while specializing in floor coating solutions for garages, basements, patios, warehouses, showrooms, and concrete surfaces. The financial terms of the acquisition were not disclosed by PSB.

“The addition of Wise Coatings represents exactly the type of strategic growth opportunity we seek as we continue building the premier home services franchise platform,” said Paul Flick, founder and CEO of Premium Service Brands. “Wise Coatings has developed an outstanding reputation, a compelling franchise model, and a service offering that naturally complements many of the brands already operating within our system. Beyond the immediate growth opportunity, this acquisition strengthens our ability to serve homeowners more comprehensively while creating additional opportunities for franchise owners across our network.”

The array of services offered by PBB’s companies includes painting, home repair, garage door services, cleaning, junk removal, holiday lighting, window cleaning, tile and grout restoration, and kitchen and closet solutions. PSB’s portfolio of brands includes 360˚ Painting, Prolift Garage Doors, Maid Right, Kitchen Wise and Closet Wise, Window Gang, Rubbish Works, the Grout Medic, House Doctors, and Rooterman.

PSB, based in Charlottesville, Virginia, said the addition of Wise Coatings is part of its plan to grow through the addition of complementary service categories and franchise systems. In 2025, PSB signed 117 new franchise agreements while reaching more than 400 locations open or in development.

“Every new service category we add creates additional opportunities to engage homeowners, strengthen customer relationships, and expand the value we can provide to our franchise owners,” said Roxanne Conrad, chief operating officer of Premium Service Brands. “Wise Coatings is a highly complementary addition to our organization because it enhances our ability to serve customers throughout their homeownership journey while creating future opportunities for cross-brand collaboration, customer acquisition, and operational efficiencies. We are excited to welcome the Wise Coatings team and franchise owners to the Premium Service Brands family.”

Regarding PSB’s latest move, Wise Coatings CEO Whitney White said, “Joining Premium Service Brands represents an exciting new chapter for Wise Coatings.”

“PSB’s track record of franchise growth, operational excellence, and franchisee support makes them an ideal partner for our next phase of growth,” White added. “We are excited about the opportunities this creates for our franchise owners, employees, and customers.”