Footprints Floors Gains Momentum, Nearly 200% Increase in System-Wide Sales

Footprints Floors, the flooring installation franchise with over 160 active territories across 35 states, has taken the industry by storm since its inception, standing above other concepts in the space due to its strong franchisee support and top-notch customer service. The trend has only continued in 2023 with strong sales growth and continued franchise expansion.

“In the first half of the year, we signed franchise agreements with six franchise owners for a total of nine territories,” explained Brian Knuth, director of franchise development at Raintree and a Footprints Floors franchise owner. “We have capacity to welcome another 17 owners to the system as we work to reach our year-end goal of adding 23 owners who will account for 38 territories to our system.”

The team is targeting California, New Jersey, Chicago, Houston, Dallas, Virginia, New York, Connecticut, Massachusetts and Maryland for expansion.

Because the brand has established a strong presence in many states, some expansion markets already have well-known territories in operation with strong performance, indicating consumers are amenable to the growth.

“This past year has brought a lot of growth within our territory,” explained Tim Buser, a franchise owner in Virginia. “We’ve pushed out into new product and service offerings, and we’ve done a lot of local networking. Footprints Floors is a little different because a lot of us aren’t coming from the contracting world, so the perspective that we bring to the business can set us apart. There's genuine care for the customer and a passion for building a strong reputation, and the customers can feel that.”

Beyond system expansion, Footprints Floors continues to drive performance on other fronts. With a 177% increase in system-wide sales year-over-year and same location sales up 21% compared to 2022 for outlets that have been in operation for more than 24 months, the potential of the business model is clear.

As it expands, Footprints Floors is focused on bringing owners with a passion for people and doing the right thing into the system to maintain the company culture and customer experience that has driven its aggressive growth over the past 15 years.