Pigtails & Crewcuts’ Open Chair Project Gives Free Haircuts to Families in Need

When the government shutdown began and it became clear that many families’ income and benefits would be impacted, kids salon franchise Pigtails & Crewcuts launched a community effort to offer support. The Open Chair Project, led by Pigtails & Crewcuts in Newport News and Richmond, Virginia, allowed members of the community to purchase vouchers that other families can claim and use to receive a haircut at no cost to them.

“The concept is simple but powerful,” Amy Lugaro — who owns both salons — said in a press release. “Our team, customers and fellow community members donate the cost of a child’s haircut in advance, creating ‘open chairs’ in our salon for families in need. When a parent calls to book or checks out for their appointment, they can simply let us know they’d like to use a donated haircut voucher if one is available. We hang available donated vouchers in our storefront window for anyone to see and use. No questions, no paperwork, no judgment. Just kindness and care.”

As small business owners, Pigtails & Crewcuts franchisees become key members of their communities. Through their businesses, franchisees have greater reach and exposure, and they’re positioned to rally their communities around causes that matter to them, exemplifying what it means to be a truly locally owned business.

“For me personally, this project represents the best of what community looks like,” Lugaro said.