TL;DR
Famous Toastery, a breakfast franchise concept, is focusing on making breakfast bolder to attract and retain an audience, as more full-service restaurants are adding breakfast options to their menus. According to Datassential, 20 percent more restaurants have added breakfast or brunch to their menu in the last 10 years.
With restaurant lunch and dinner sales trending downward, Nation’s Restaurant News reported that more full-service restaurants are focusing on making breakfast bolder to attract and retain an audience. For example, Famous Toastery, a “better breakfast” franchise concept out of Charlotte, N.C.
, has drawn customers and created fans with its bold menu. In his interview with Nation’s Restaurant News, Robert Maynard, chief executive officer of Famous Toastery, said that two of the restaurant’s most popular omelets feature avocado. The importance brands like Famous Toastery place on breakfast is a rising trend in the industry.
In this story
This story was originally published in 1851 Franchise on May 28, 2015. Burnaze summarizes and links to the original reporting.
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